Born For This™ x Alessandro Costa — the collaboration that tells the whole story without saying a word. Before the UFC, before the spotlight, Costa was sweeping streets and pulling garbage in Mexico, an ocean away from home, betting everything on a dream most people would've abandoned. That's not backstory — that's the blueprint. The Born For This™ x Costa limited drop lands ahead of his flyweight bout against Stewart Nicoll at UFC Fight Night: Moicano vs. Duncan on April 4 at the Meta APEX in Las Vegas, and every piece in the collection carries the same weight his journey does — earned, not given. This isn't merch. This is a manifesto for everyone who stayed when leaving was the easier move. Pick up the drop now — because fight night waits for no one.

Available in premium heavyweight + standard issue lightweight tees.