Born For This™ proudly announces its latest collaboration with UFC flyweight standout Alessandro Costa, who makes his long-awaited return to the Octagon at UFC Noche on September 13, 2025, in San Antonio, Texas.

For nearly a year, Costa has been forced out of competition by a devastating injury—watching from the sidelines as others climbed the ranks. But true fighters don’t break; they rebuild. Through months of grueling rehab, endless training, and an unwavering belief in his purpose, Alessandro has fought a battle far greater than any inside the cage: the fight to come back stronger.

This collaboration with Born For This™ celebrates that spirit. The exclusive Costa comeback collection is more than apparel—it’s a symbol of resilience, instinct, and the unshakable will to rise again. Fans now have the chance to stand with Alessandro as he steps back into the spotlight, ready to prove that setbacks only sharpen those who are truly Born For This™.

The wait is over. The comeback is here.

Collection drops 9/1/25 exclusively at BornForThis.shop