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NEW DROPS: DAN IGE UFC HOUSTON + KING GREEN, BORDER BOY & EDGAR CHAIREZ UFC CDMX Capsules OUT NOW!

IT'S TIME!

Use code WELCOME10 for 10% off your first order.

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BORN FOR THIS™ X BORDER BOY SANTIAGO LUNA

BORN FOR THIS™ X BORDER BOY UFC CDMX MERCH CAPSULE

LIMITED EDITION COLLABORATION


BORN FOR THIS™ X SANTIAGO 'BORDER BOY' LUNA 2

Born For This™ continues its rise alongside the next generation of warriors with a powerful new collaboration featuring UFC flyweight prospect Santiago “Border Boy” Luna, released ahead of his second Octagon appearance at UFC Mexico City on February 28, 2026. After accepting a short-notice bout at UFC Noche and delivering a relentless back-and-forth thriller that ended in an emphatic victory, Luna proved he belongs on the biggest stage—and this exclusive capsule captures that fearless momentum. Centered around one fresh, statement-driven design, the drop is available in both hoodie and t-shirt silhouettes, offered in premium and standard issue constructions to match every fighter’s grind. Produced in strictly limited quantities, this release is built for those who recognize the moment early—secure yours while you can.

BORN FOR THIS™ X SANTIAGO 'BORDER BOY' LUNA

FOR THOSE WHO KNOW.