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BORN FOR THIS™ X ALESSANDRO COSTA

BORN FOR THIS™ X ALESSANDRO COSTA >> Fight Capsule

Born For This™ X Alessandro Costa brings an exclusive UFC Noche capsule drop — the boldest and sickest release for Costa to date. Headlining the collection is a wolf-inspired graphic tee, a nod to his fierce fighting spirit, dropping in multiple colorways for maximum impact. Designed with detail and built for those who know, this capsule captures Alessandro’s relentless energy and unshakable presence inside the cage. Limited, powerful, and made to stand out — this is the definitive Costa release, only for those who know.

#bornfighters

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BORN FOR THIS™ X ALESSANDRO COSTA

BORN FOR THIS™ X ALEX HERNANDEZ

Born For This™ X Alex Hernandez introduces an exclusive UFC Noche capsule drop featuring his bold new alter-ego, El Gran Chango. This limited release showcases a powerful Alex X Orangutan Chango graphic, fusing Hernandez’s raw intensity with the primal force of his new persona. Available in both black and white colorways, the design captures the fearless energy and unshakable confidence Alex brings to the Octagon. A statement piece for those who know, this drop marks the official arrival of El Gran Chango — wild, untamed, and built different.

#bornfighters

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BORN FOR THIS™ X ALEX HERNANDEZ

BORN FOR THIS™ X DIEGO LOPES

BORN FOR THIS™ X DIEGO LOPES >> UFC Noche Official Fight Capsule

Launching our debut collab with an exclusive Noche capsule drop — the sickest collection yet for one of the UFC’s fastest-rising stars. This release brings bold energy and signature style, featuring iconic graphic tees, the statement Western Cowboy Hat, and more limited pieces that channel Diego’s fearless spirit and unforgettable presence inside the octagon. Built for those who live by instinct and move with purpose, this drop captures the essence of Diego’s journey — Dream, Believe, Make It Happen — and marks his biggest merch release to date.

#bornfighters

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BORN FOR THIS™ X DIEGO LOPES

BORN FOR THIS™ X RAUL ROSAS JR. 'CHIWIWIS'

Born For This™ teams up with rising UFC star Raul Rosas Jr. “Chiwiwis” for an exclusive limited drop like no other. This rare collaboration brings Rosas Jr.’s fearless energy to life in a bold graphic design, cementing his presence both inside and outside the cage. With only 100 pieces ever made, this drop is as rare as it gets—crafted for the real ones who move fast and know the value of exclusivity. Once they’re gone, they’re gone. Born For This™ X Raul Rosas Jr. “Chiwiwis”—a true collector’s piece.

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BORN FOR THIS™ X RAUL ROSAS JR. 'CHIWIWIS'

NOCHE DROP

Born For This™ proudly announces its exclusive Noche Mexico Independence Day drop—a bold tribute to culture, pride, and fight night energy. This limited release features cultural graphic tees crafted in both premium heavyweight and standard issue lightweight cuts, designed for those who move with purpose and wear their heritage with pride. Every detail pays homage to Mexico’s spirit of resilience and celebration, making this drop a must-have for Independence Day weekend. Born For This™—for those who know they were built different.

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NOCHE DROP