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BORN FOR THIS™ X ALESSANDRO COSTA
BORN FOR THIS™ X ALESSANDRO COSTA >> Fight Capsule
Born For This™ X Alessandro Costa brings an exclusive UFC Noche capsule drop — the boldest and sickest release for Costa to date. Headlining the collection is a wolf-inspired graphic tee, a nod to his fierce fighting spirit, dropping in multiple colorways for maximum impact. Designed with detail and built for those who know, this capsule captures Alessandro’s relentless energy and unshakable presence inside the cage. Limited, powerful, and made to stand out — this is the definitive Costa release, only for those who know.
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BORN FOR THIS™ X ALEX HERNANDEZ
Born For This™ X Alex Hernandez introduces an exclusive UFC Noche capsule drop featuring his bold new alter-ego, El Gran Chango. This limited release showcases a powerful Alex X Orangutan Chango graphic, fusing Hernandez’s raw intensity with the primal force of his new persona. Available in both black and white colorways, the design captures the fearless energy and unshakable confidence Alex brings to the Octagon. A statement piece for those who know, this drop marks the official arrival of El Gran Chango — wild, untamed, and built different.
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BORN FOR THIS™ X BRANDON MORENO
Born For This™ proudly unveils its latest iconic collaboration with Brandon Moreno, the UFC’s first-ever Mexican-born world champion. This limited release taps into who Brandon is beyond the belt—drawing inspiration from his personal hobbies, creative interests, and deep cultural roots. Every piece in the collection reflects elements that define him: the spirit of Mexico, the heart of a champion, and the unique personality that’s make him one of the sport’s most beloved figures. Featuring bold, story-driven artwork crafted exclusively for this drop, the capsule stands as a tribute to Brandon’s journey and the community that’s supported him every step of the way. Limited, meaningful, and made with purpose—this is Born For This™.
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BORN FOR THIS™ X DIEGO LOPES
BORN FOR THIS™ X DIEGO LOPES >> UFC Noche Official Fight Capsule
Launching our debut collab with an exclusive Noche capsule drop — the sickest collection yet for one of the UFC’s fastest-rising stars. This release brings bold energy and signature style, featuring iconic graphic tees, the statement Western Cowboy Hat, and more limited pieces that channel Diego’s fearless spirit and unforgettable presence inside the octagon. Built for those who live by instinct and move with purpose, this drop captures the essence of Diego’s journey — Dream, Believe, Make It Happen — and marks his biggest merch release to date.
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BORN FOR THIS™ X JOSHUA VAN
Born For This™ joins forces with UFC flyweight contender Joshua Van for an exclusive limited-edition collaboration ahead of his December 6, 2025 fight in Las Vegas. Known for his explosive style and fearless rise through the division, Van embodies what it means to be Born For This™—sharp focus, bold movement, and all action. This drop features a custom-made hat crafted to represent Josh’s story and roots, alongside premium hoodies, premium tees, and signature tees that capture his fight-night intensity through clean, powerful graphics. Produced in small numbers and never to be restocked, this release marks a defining moment for both Van and the Born For This™ movement.
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BORN FOR THIS™ X RICKY SIMON
Born For This™ drops the Officer Simon limited-edition collaboration with UFC fighter Ricky Simon ahead of his November 8, 2025 fight in Las Vegas. The theme nods to Ricky’s viral in-cage moment when he told his opponent he was “going to arrest him,” sparking the legend of Officer Simon. This exclusive capsule captures that mix of humor, confidence, and fight-night energy that fans love about Ricky—real, unfiltered, and all heart. Featuring premium tees and heavyweight hoodies with bold “Officer Simon” graphics, each piece is produced in limited numbers and won’t be restocked. When the cage door closes, you already know—Officer Simon’s on duty.
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BORN FOR THIS™ X TACO PADILLA
Born For This™ teams up with fan-favorite UFC fighter Chris “Taco” Padilla for an exclusive limited-edition merch drop ahead of his November 8, 2025 showdown in Las Vegas. This collaboration celebrates Taco’s relentless style and fight-for-everything mentality—embodying what it means to be born for this. Original artwork by So Cal based artist BUG -- the design delivers with bold fight graphics, premium materials, and a design language that hits as hard as his strikes. Produced in limited quantities and never to be restocked, this capsule is a collector’s release for real ones only. Available now—before Taco steps into the Vegas lights.
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BORN FOR THIS™ X TRACY CORTEZ
Born For This™ drops a limited-edition collaboration with UFC flyweight standout Tracy Cortez—timed for her return to New York City on Saturday, November 15 at Madison Square Garden. Built for pressure, this capsule embodies all that Tracy represents from fight to culture – with our signature, no-quit aesthetic: premium tees and statement pieces crafted in small runs, numbered and never to be restocked. This is for those who move on instinct and show up when it matters—just like Tracy as she steps back into The Garden for UFC 322. Secure yours before the walkouts; once they’re gone, they’re gone.
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HALLOWEEN
Born For This™ unveils its inaugural Halloween release — a hauntingly detailed, glow-infused graphic drop inspired by the chilling worlds of Ghostface and Hellraiser. This limited edition design marks a defining moment for the fast-rising brand — blending cinematic horror aesthetics with the signature Born For This™ grit and craftsmanship. Each piece is a true collector’s item, meticulously produced in small quantities and never to be reproduced. Once it’s gone, it’s gone — a first-of-its-kind drop for those who live boldly, fear none, and were Born For This™.
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NOCHE DROP
Born For This™ proudly announces its exclusive Noche Mexico Independence Day drop—a bold tribute to culture, pride, and fight night energy. This limited release features cultural graphic tees crafted in both premium heavyweight and standard issue lightweight cuts, designed for those who move with purpose and wear their heritage with pride. Every detail pays homage to Mexico’s spirit of resilience and celebration, making this drop a must-have for Independence Day weekend. Born For This™—for those who know they were built different.
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