Born For This™ × Gianni "Kriptonita" Vázquez — Fight Night is Here
We don't do collaborations for clout. We do them because we believe in the person wearing the name. Gianni Vázquez is that person. Mexico City blood. Irvine gym. A résumé...
UNF 33 Is Here — And Born For This™ Is In The Building
Francisco "Cisco" Rivera steps into the cage against Jesse Strader at 145. Cisco is more than a fighter on a card — he's a Born For This™ collaborator, and the...
UFC 328: Chimaev vs. Strickland — The Full Card Preview
Newark doesn't get quiet cards. When the UFC rolls into the Prudential Center, it brings heat — and UFC 328 may be the most loaded numbered card of the year....
Joshua Van's Corner Walks Into UFC 328 Wearing Born Fearless
In Episode 4 of the UFC 328 Embedded series, that's exactly what you see — Joshua Van and his corner in the final stretch before a flyweight title defense. And...
Joshua Van's Team Wore Born For This™ Into Fight Week — And the Camera Caught Everything
In Episode 3 of the UFC 328 Embedded series, Joshua Van and his team showed up to fight week the way they always do — locked in, no noise, no...
Bobby "King" Green Wears Born For This™ On UFC 328 Embedded: Vlog Series - Episode 2
Bobby "King" Green was caught on camera this week repping the Born For This™ × King Green collaboration tee — not in a photoshoot, not on a set. Just Bobby...