{"title":"BORN FOR THIS™ X BOBBY KING GREEN","description":"\u003cp\u003e\u003ca href=\"http:\/\/www.instagram.com\/bornforthistm\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eBorn For This™\u003c\/strong\u003e\u003c\/a\u003e proudly unveils its latest collaboration with \u003ca href=\"http:\/\/www.instagram.com\/bobbykinggreen\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eBobby “KING” Green\u003c\/strong\u003e\u003c\/a\u003e through a limited-edition Fight Capsule released ahead of his February 28, 2026 UFC showdown in Mexico City—marking the most in-depth merchandise drop of Green’s career to date. Rooted in authenticity and West Coast heritage, the collection centers around his unmistakable red bandana, reimagined through premium materials, bold graphics, and California-driven design language that reflects both his fighting spirit and street-level legacy. Every piece in the capsule captures the raw confidence, resilience, and individuality that define KING Green, delivering a statement release built for fight night and beyond—because legends aren’t made in comfort, they’re \u003cstrong\u003e\u003cem\u003eborn for this.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"bobby-king-green-ufc-cdmx-bandana-heavyweight-hoodie-black-ufc-mexico-city-limited-edition","title":"Bobby 'KING' Green 'BANDANA' Heavyweight Hoodie (Black) UFC 328 LIMITED EDITION","description":"\u003cp\u003e\u003cstrong\u003eKing Green\u003c\/strong\u003e didn't inherit anything. He built it — fight by fight, war by war, on every regional card and big-stage UFC night that tested whether he actually belonged. Born Bobby Green in San Bernardino, raised in the foster system, he long ago decided the name wasn't big enough for what he was becoming. Now it's just King. And the title fits. Coming off a second-round TKO over Daniel Zellhuber in Mexico City, he walks into UFC 328 at Prudential Center in Newark on May 9th with momentum at his back and a point to prove. Jeremy Stephens is a two-decade veteran of this sport who has never been easy — but King Green has never looked for easy. This collection was made for fighters who carry everything they've been through into the cage with them. The ones who've been counted out and kept going anyway. That's who King Green is. That's what \u003cstrong\u003eBorn For This™\u003c\/strong\u003e was built to represent.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor Those Who Know.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eORDER BY MAY 6, 2026 TO RECEIVE BY FIGHT NIGHT (US ONLY).\u003c\/strong\u003e\u003c\/span\u003e  ALL ITEMS ARE LIMITED EDITION AND WILL NOT BE RESTOCKED ONCE SOLD OUT.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in premium heavyweight hoodie + standard issue heavy hoodie.\u003c\/em\u003e\u003c\/p\u003e","brand":"BORN FOR THIS™","offers":[{"title":"PREMIUM HEAVYWEIGHT \/ S","offer_id":53686347071798,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-S","price":75.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ M","offer_id":53686347104566,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-M","price":75.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ L","offer_id":53686347137334,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-L","price":75.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ XL","offer_id":53686347170102,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-XL","price":75.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ 2XL","offer_id":53686347202870,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-2X","price":78.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ 3XL","offer_id":53686347235638,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-3X","price":82.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ S","offer_id":53686347268406,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-STD-BLK-S","price":62.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ M","offer_id":53686347301174,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-STD-BLK-M","price":62.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ L","offer_id":53686347333942,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-STD-BLK-L","price":62.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ XL","offer_id":53686347366710,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-STD-BLK-XL","price":62.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ 2XL","offer_id":53686347399478,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-STD-BLK-2X","price":65.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ 3XL","offer_id":53686347432246,"sku":"BFT-KG-UFC-CDMX-HOODIE-001-STD-BLK-3X","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0299\/4742\/files\/BFT-KG-UFC-CDMX-HOODIE-001-PREM-BLK-BACK.jpg?v=1771039205"},{"product_id":"bobby-king-green-bandana-t-shirt-black-ufc-mexico-city-limited-edition","title":"Bobby 'KING' Green 'BANDANA' T-Shirt (Black) UFC 328 LIMITED EDITION","description":"\u003cp\u003e\u003cstrong\u003eKing Green\u003c\/strong\u003e didn't inherit anything. He built it — fight by fight, war by war, on every regional card and big-stage UFC night that tested whether he actually belonged. Born Bobby Green in San Bernardino, raised in the foster system, he long ago decided the name wasn't big enough for what he was becoming. Now it's just King. And the title fits. Coming off a second-round TKO over Daniel Zellhuber in Mexico City, he walks into UFC 328 at Prudential Center in Newark on May 9th with momentum at his back and a point to prove. Jeremy Stephens is a two-decade veteran of this sport who has never been easy — but King Green has never looked for easy. This collection was made for fighters who carry everything they've been through into the cage with them. The ones who've been counted out and kept going anyway. That's who King Green is. That's what \u003cstrong\u003eBorn For This™\u003c\/strong\u003e was built to represent.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor Those Who Know.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eORDER BY MAY 6, 2026 TO RECEIVE BY FIGHT NIGHT (US ONLY).\u003c\/strong\u003e\u003c\/span\u003e  ALL ITEMS ARE LIMITED EDITION AND WILL NOT BE RESTOCKED ONCE SOLD OUT.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in premium heavyweight + standard issue lightweight tees.\u003c\/em\u003e\u003c\/p\u003e","brand":"BORN FOR THIS™","offers":[{"title":"PREMIUM HEAVYWEIGHT \/ S","offer_id":53686347792694,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-S","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ M","offer_id":53686347825462,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-M","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ L","offer_id":53686347858230,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-L","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ XL","offer_id":53686347890998,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-XL","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ 2XL","offer_id":53686347923766,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-2X","price":48.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ 3XL","offer_id":53686347956534,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-3X","price":50.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ S","offer_id":53686347989302,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-BLK-S","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ M","offer_id":53686348022070,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-BLK-M","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ L","offer_id":53686348054838,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-BLK-L","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ XL","offer_id":53686348087606,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-BLK-XL","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ 2XL","offer_id":53686348120374,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-BLK-2X","price":42.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ 3XL","offer_id":53686348153142,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-BLK-3X","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0299\/4742\/files\/BFT-KG-UFC-CDMX-TEE-001-PREM-BLK-BACK.jpg?v=1771039389"},{"product_id":"bobby-king-green-bandana-t-shirt-white-ufc-mexico-city-limited-edition","title":"Bobby 'KING' Green 'BANDANA' T-Shirt (White) UFC 328 LIMITED EDITION","description":"\u003cp\u003e\u003cstrong\u003eKing Green\u003c\/strong\u003e didn't inherit anything. He built it — fight by fight, war by war, on every regional card and big-stage UFC night that tested whether he actually belonged. Born Bobby Green in San Bernardino, raised in the foster system, he long ago decided the name wasn't big enough for what he was becoming. Now it's just King. And the title fits. Coming off a second-round TKO over Daniel Zellhuber in Mexico City, he walks into UFC 328 at Prudential Center in Newark on May 9th with momentum at his back and a point to prove. Jeremy Stephens is a two-decade veteran of this sport who has never been easy — but King Green has never looked for easy. This collection was made for fighters who carry everything they've been through into the cage with them. The ones who've been counted out and kept going anyway. That's who King Green is. That's what \u003cstrong\u003eBorn For This™\u003c\/strong\u003e was built to represent.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor Those Who Know.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eORDER BY MAY 6, 2026 TO RECEIVE BY FIGHT NIGHT (US ONLY).\u003c\/strong\u003e\u003c\/span\u003e  ALL ITEMS ARE LIMITED EDITION AND WILL NOT BE RESTOCKED ONCE SOLD OUT.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAvailable in premium heavyweight + standard issue lightweight tees.\u003c\/em\u003e\u003c\/p\u003e","brand":"BORN FOR THIS™","offers":[{"title":"PREMIUM HEAVYWEIGHT \/ S","offer_id":53686348710198,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-S","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ M","offer_id":53686348742966,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-M","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ L","offer_id":53686348775734,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-L","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ XL","offer_id":53686348808502,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-XL","price":45.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ 2XL","offer_id":53686348841270,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-2X","price":48.0,"currency_code":"USD","in_stock":true},{"title":"PREMIUM HEAVYWEIGHT \/ 3XL","offer_id":53686348874038,"sku":"BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-3X","price":50.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ S","offer_id":53686348906806,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-WHT-S","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ M","offer_id":53686348939574,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-WHT-M","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ L","offer_id":53686348972342,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-WHT-L","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ XL","offer_id":53686349005110,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-WHT-XL","price":38.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ 2XL","offer_id":53686349037878,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-WHT-2X","price":42.0,"currency_code":"USD","in_stock":true},{"title":"STANDARD ISSUE CUT \/ 3XL","offer_id":53686349070646,"sku":"BFT-KG-UFC-CDMX-TEE-001-STD-WHT-3X","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/0299\/4742\/files\/BFT-KG-UFC-CDMX-TEE-001-PREM-WHT-BACK.jpg?v=1771039590"},{"product_id":"bobby-king-green-crown-drip-heavyweight-hoodie-black-x-gold-ufc-mexico-city-limited-edition","title":"Bobby 'KING' Green 'CROWN DRIP' Heavyweight Hoodie (Black X Gold) UFC 328 LIMITED EDITION","description":"\u003cp\u003e\u003cstrong\u003eKing Green\u003c\/strong\u003e didn't inherit anything. 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